Monday, June 30, 2025
Following a long period of testing and feedback collection, we're happy to announce the new version of Search Console Insights, integrated directly into the main Search Console interface, replacing the current standalone beta experience. The report offers a more cohesive experience, bringing valuable insights closer to the full suite of tools available in Search Console.
The new Insights report provides an accessible way for content creators, bloggers, and site owners to understand their website's performance without needing to be data experts.
A more unified experience
The new report offers even more insights and a deeper integration with Search Console's Performance report. With this change, we aim to streamline your workflow, make it easier to find opportunities to improve your site's performance, and provide more ways to explore specific areas of interest.
Here are some actions you can perform in the new report, to learn more, check the Insights report documentation:
- Quickly see your total clicks and impressions from Google Search and how they're trending compared to the previous period. This helps you monitor your site's health on Google and identify significant shifts.
- Discover which of your pages are attracting the most clicks, helping you understand what resonates most with your audience. You can also identify "trending up" pages that have seen the largest increase in clicks, and "trending down" pages that might need a refresh or further investigation.
- Find the top search queries leading users to your site. You can also spot "trending up" queries (a great source for new content ideas) and "trending down" queries.
We're continuing the popular "Achievements" feature that helps you track your progress and celebrate milestones, like reaching a new threshold for total clicks from Google Search in the last 28 days. We will continue to send you emails when you achieve a new milestone and you're still able to access your past achievements from links in your achievements emails, and over the coming weeks you'll be able to also access them from a link in the sidebar navigation on Search Console.
Availability
We're rolling out the new Insights report gradually over the coming weeks. If you don't see it in your Search Console yet, check back soon.
We're excited to bring this integrated and insightful experience to you, and we hope it helps you understand your Google Search performance better and create even more successful content. We encourage you to explore the new report and tell us what you think. Share your comments on LinkedIn or post in the Google Search Central Community.