Netflix continues to be the best online streaming platform regardless of the emergence of several streaming services.
In the past, it used to be all about getting out to the movie store to rent some movies for special occasions like family movie night and a whole lot more.
Well, it is still the same in the 21st century, just that things are done differently—people no longer rent CDs. All you need now is just a subscription service on Amazon Prime, Apple TV, Showmax or Netflix and you’re just a few clicks away from getting your favourite movie in the comfort of your home.
However, with such rigorous competition in the online streaming services, Netflix continues to lead and dictate the pace with over 208 million subscribers.
In the first quarter of 2021, Netflix earned a revenue of $7.16 billion against the expected $7.13 billion.
According to Refinitiv, global paid net streaming service gain an additional 3.98 million subscribers against 6.2 million expected subscribers. In that regard, online streaming services are pretty much a bigger deal.
What Netflix is doing right
One of the many reasons why Netflix continue to be the best is the lack of commercials in addition to the quality and original content they offer. I mean who wants to be truncated while watching a movie filled with suspense?
On top of that, Netflix continue to offers the opportunity for multiple viewership. This is what made the Netflix so popular because of the ability to create up to five different profiles on a single account [Something Netflix is taking steps to stop]
Furthermore, Netflix isn’t cheap but not expensive—looking at what Amazon, Google and Apple are offering in the same market, it is fair to say that Netflix stands in a better position when it comes to pricing.
Until Netflix came into the picture, foreign contents made in various languages such a Spanish, French, German, etc were not easy to come by. People commend Netflix because of the opportunity they’ve given to contend creators outside the United States [Hollywood]. For example, in 2019, Roma became the first Mexican film to win an Oscars for Best Foreign Language Film.
In other words, Netflix brings in people from nowhere and make a brand and personalities out of them—something Amazon Prime, Apple and Google are not doing.