Wei Ye Oteng, the legendary producer, has sparked an interesting discussion on social media about the longevity of songs in recent years.
Though he acknowledges the rise of social media promotion and marketing, he believes it is the primary reason songs are no longer timeless.
Wei Ye Oteng alluded to the days when organic radio and TV promotion was a big deal for making songs timeless hits.
He established some key points, stating that the current trend of music promotion, which comes with the dance craze, does not help songs last as long in the system as it used to.
There could be a hit song and dance trending at the moment, but as soon as another song with a different dance is released, it will be replaced, Everyone is bound to jump on board.
Wei Ye Oteng cited a classic example and expressed his hopes that Kelvyn Boy’s ‘Down Flat’ and Black Sherif’s ‘KTT’ would stand the test of time, but unfortunately for them, Kizz Daniel’s ‘Buga’ knocked them out just as these songs were about to blow up properly.
Here’s what he said:
“We Fast Killing Our Hits ?
Pushing songs to trends by making all these moves X dance for it to be a hit is killing our songs faster than allowing them organically grow to gradually become hit.
Cox the moment another person’s moves overtake yours, no matter how great your song is, trust me your off the table. And it’s really worrying.
I was expecting much higher grounds for songs like DOWN FLAT, KTT etc by now to be uncontrollable but derr norrr some BUGA moves tell am sey make e’shift, guys u can’t beat the organic radio and TV promo with tiktok oooh, it’s really great technology is here to stay, but trust me we still need to reach the grounds and stop acting all made it when dancegod and some few others teach some girls move to start trending on our artist behalf, (Boobs X Bombom generation)
It’ s doing more harm than good, cox every now and then musicians are tempted to come with something new when their jams are out of trends, lets wake up be4 creativity becomes a competition. God’s Day.”