Open More Doors For Females In The Ghanaian Music Industry – Chistina Carmel

Open More Doors For Females In The Ghanaian Music Industry - Chistina Carmel

Ghanaian UK-based media personality, A&R, and music marketer, Christina Carmel, has charged more Ghanaian women to take over the music scene.

According to Miss Carmel, women are grossly underrepresented in the music industry, which is a reflection of the challenges faced by the females in music. So, women have to work twice as hard to occupy the space.

Speaking about her experience as a music marketer, she revealed that, “As a woman, it is always a challenge because you have to work twice hard just to get a small pat on the back, but you have to keep motivated to always earn a greater reward,”

She emphasized that “open more doors for women in the industry because it’s definitely needed.” There is a need for more opportunities. So that more of us that get into the industry, the better.”

Christina Carmel has been in the media industry for over five (5) years.

She works as a broadcaster, A&R, and music marketer and has worked with the likes of Adekunle Gold, Kofi Jamar, Ckay, Quamina Mp, Yami Alade , and many other big musicians in the music industry.

Being in Ghana for over two (2) months, she has identified that the Ghana Music Industry lacks more structures and efficient systems as compared to the UK, where “there are a lot more systems and structures in the music industry, where I’m from than in Ghana.” And there’s a lot more money in the international industries than there is in Ghana, so promotion is a lot easier.

As as expert in the media game, she suggested that for Ghanaians music to get similar influence like the Nigerians on the international market, “you have to make music for the international market because that is where the money is. Don’t get too comfortable is your own country.

That’s the difference between Nigerians and Ghanaians; Nigerians put their money where their mouth is and their work ethic is out of this world.

Speaking about the two popular African genres, Afrobeats and Amapiano, “these two genres have completely changed the game for Africa because now we are being seen finally for our contributions to music. This is our time to shine, which means more business opportunities.”

Christina Carmel is the host of “VIPunlocked”, a Tv talk show that aims to explore the lives of some of our favorite entertainers, fashionistas, and lifestyle enthusiasts across Ghana and intentionally. “On the show, we discuss their journeys, challenges, highs, and lows within the industry.