Rapper Okyeame Kwame has been named brand ambassador for Waylead Properties Ghana, a group of companies that specialises in residential, retail, and commercial real estate development.
Okyeame Kwame will lead the promotion of the company’s products and image through interactions with customers as a brand ambassador.
Okyeame Kwame expressed his gratitude to Waylead Properties for the confidence reposed in his brand to push the fortunes of the company through increased sales by creating loads of attention at a press conference that also saw the signing of the terms of contract between the two parties today, July 7.
“The marriage is to foster sales and increase credibility and bring attention to Waylead properties so that people will buy houses, live in them and turn them into homes.
“It is, therefore, my singular honor to promise them that everything we have in this document, I’m going to stick by it, and I’m going to make everything a responsibility of mine plus 1.
“So that at the end of the year, when we meet the media again and you ask, ‘Okyeame Kwame became ambassador for Waylead properties, what was he able to do?’ my good works will be evident of everything that I was tasked to do by the terms of the contract,” Okyeame Kwame said.
Okyeame Kwame has excelled in the music industry in Ghana and abroad for the past 25 years. In addition to his significant achievements in that field, he has been committed to engagements to advance societal well-being through his Hepatitis B Foundation and Made-in-Ghana projects.
These initiatives have not only assisted Okyeame Kwame in developing and strengthening his relationship with the public, but they have also created a positive image for his brand.
Keegan Wang, Chief Executive Officer of Waylead Properties, stated that Okyeame Kwame brings these benefits to the company, making him the best fit as brand ambassador.
“As a reputable estate developer, we wish to promote our name to more Ghanaians, both at home and abroad, to help people discover suitable and quality homes. We believe Okyeame has the means to spread our name very far.
“Signing Okyeame Kwame is a strategic move to position Waylead in the luxury accommodation space.
“With this collaboration, we aim to make our name known to every Ghanaian that Waylead can deliver a high-quality home regardless of budget and to help bridge the housing needs of the country.
“That is why we are signing him on as our brand ambassador. Okyeame Kwame embodies our brand identity in every appearance, demeanour, and values and he would help create awareness and boost sales for our organisation.
“Together, we will help more Ghanaians to realise their dream of home ownership?” he said.