Kim Kardashian Criticizes A Contentious Balenciaga Ad; The Brand’s Creative Director Apologizes

Kim Kardashian Criticizes A Contentious Balenciaga Ad; The Brand's Creative Director Apologizes

Demna Gvasalia admitted responsibility for the scandal and stated that, while he wanted to “provoke a thought” with his work, he would never have done so with the subject of child abuse.

Balenciaga’s creative director has personally apologized for the fashion house’s latest campaign, which has been criticized by celebrities such as Kim Kardashian, admitting it was “inappropriate” and made the “wrong artistic choice.”

Demna Gvasalia admitted responsibility for the scandal and stated that, while he wanted to “provoke a thought” with his work, he would never have done so with the subject of child abuse.

Children holding teddy bears dressed in BDSM-style clothing were surrounded by an assortment of other items in images for the campaign.

Kim Kardashian Criticizes A Contentious Balenciaga Ad; The Brand's Creative Director Apologizes

The backlash was heightened when photos from a second campaign collaboration with Adidas showed a bag placed on legal documents relating to child pornography.

The French-owned fashion house has since deleted its Instagram post depicting the campaign, but not before it sparked a major online backlash, including from Kim Kardashian, 42.

Kardashian issued a statement on social media after becoming embroiled in the ad campaign controversy as a Balenciaga ambassador, saying she was “re-evaluating my relationship” with the brand.

Mr. Gvasalia, a Georgian fashion designer, wrote in an online message, “I want to personally apologize for the wrong artistic choice of concept for the gifting campaign with the kids, and I accept my responsibility.”

“Having children promote objects that had nothing to do with them was inappropriate.”

“As much as I would like to provoke thought through my work at times, I would NEVER intend to do so with such a horrible subject as child abuse, which I condemn.” Period.”

He went on to say that he would work with child welfare organizations to learn how he could “contribute and help on this terrible subject.”

“I sincerely apologize to anyone who was offended by the images, and Balenciaga has assured me that adequate measures will be taken not only to avoid similar mistakes in the future but also to take accountability in protecting child welfare in any way we can,” he wrote.

Mr. Gvasalia also shared a statement from Cedric Charbit, CEO of Balenciaga, in which he stated that the fashion house’s “process for content validation has failed, and we recognize the need to do better.”

The house has “decided not to pursue litigation,” according to the statement, and instead wants to “learn help, and contribute to the protection of children.”

In her own statement, Kardashian stated that she remained silent in the days following the launch of the campaign because she wanted to speak with the brand to “understand for me how this could have happened.”

She stated: “I’ve been quiet for a few days, not because I wasn’t disgusted and outraged by the recent Balenciaga campaigns, but because I wanted to speak with their team to figure out how this could have happened.

“The disturbing images have left me shaken as a mother of four.

“Child safety must be prioritized, and any attempt to normalize child abuse of any kind should have no place in our society – period.”

“I appreciate Balenciaga’s removal of the campaigns and apology,” she continued.

“After speaking with them, I believe they understand the gravity of the situation and will take the necessary steps to ensure that this does not happen again.”

Mello
Entertainment analyst, Blogger, Web Designer, Producer on Accra Fm, Artist Manager