Adidas will investigate complaints. In meetings with the Yeezy staff, Kanye West exposed pornography; during job interviews, he displayed a private photo of Kim Kardashian; and he even exposed team members to his personal sex films.
Kanye West is accused of showing staff employees explicit photos of Kim Kardashian and pornographic material, and Adidas is looking into these allegations.
The German sportswear behemoth, which cut ties with the rapper last month, claimed to have received an anonymous letter with a number of accusations against him.
The independent investigation comes in response to a Rolling Stone article alleging that Kanye utilized pornography, intimidation, and “mind games” to manipulate employees.
The magazine detailed claims that West played porn to Yeezy staff in meetings, discussed porn and displayed an intimate photo of Kim Kardashian in job interviews, and displayed explicit videos, photos, and his own sex tapes to Yeezy team members. The magazine cited interviews with more than two dozen former Yeezy and Adidas employees.
Kanye is claimed to have yelled “I want you to create me a sneaker I can f***” at a senior female employee in a 2017 incident after complaining that the Yeezy trainers he was inspecting were subpar.
The woman reportedly took a leave of absence before transferring to another position at Adidas. She declined to talk for the publication and asked that her identity not be used.
These former team members, per the magazine, are the ones who allegedly sent the anonymous letter to Adidas accusing senior corporate executives of turning a “blind eye” to Kanye’s actions and declaring that they “turned their moral compass off.”
According to the letter, Kanye fostered a “toxic and chaotic environment” and “a very sick pattern of predacious behavior toward women,” both of which are brought to light.
A representative for Adidas told Reuters: “The validity of the charges stated in an anonymous letter is presently unknown. However, we have decided to immediately begin an independent inquiry into the matter to address the complaints because we take them extremely seriously.”
One of Adidas’s largest shareholders, Union Investment, wrote to the business earlier this week to request further details about the allegations and the time at which management was first made aware of them.
West’s clothing line, Yeezy, began as a partnership with Nike in 2009 before moving to Adidas in 2013. At the time, Kanye claimed that a royalties issue was to blame for the change.
West has previously admitted to having a “pornography addiction,” claiming that it “destroyed my family.”
After six years of marriage, he and Kim Kardashian separated. He has four children, and she is their mother.
Following the outcry over antisemitic remarks on social media, the rapper recently lost his agent and lost the support of his bank, JP Morgan.
Additionally, brands including Gap, Foot Locker, and Balenciaga have dissolved their affiliations with the performer.
In the meanwhile, West declared his intention to run for president of the United States in 2024 and requested Donald Trump to serve as his running partner.
West ran for office in 2020 as well, but he was only able to get on a few states’ presidential ballots because of a combination of missed deadlines and insufficient signatures.
A request for comment has been sent to Kanye West.