Generative AI in Search
Explore the world of Google Search
Discover the details of how Search works - from the technology we make to the approach we take.
Our approach
Over the years, Search has evolved and improved. Yet our approach
remains the same.
Protecting your privacy
We keep your data private and secure with tools that put you in control and a world-class security infrastructure.
Maximizing access to information
We help people discover a broad range of information from a wide variety of sources.
Helping creators succeed online
We send visitors to websites big and small, and support site owners with free tools and resources.
Delivering relevant and reliable information
We build our systems to get you the most helpful results from the most reliable sources we can find.
Presenting information in the most useful way
We show different kinds of content to help you find what you’re looking for - from maps to movie times.
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How news works on Google
Trustworthy and timely information empowers you to better understand your world and make educated decisions. Google aims to make it easier to stay informed by using technology to organize and help people access information about current issues and events across a wide range of sources.
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Sell ads, nothing more
Ads help us keep Search accessible – but they’re the only thing we sell. We don’t charge anyone to be in our search index, and we don’t accept payment for search result rankings.
What happens when you do a Google search?
How Google Search continues to improve results
How does Google combat misinformation on the web?
How real people make Google Search better
Key elements of Search
Helpful features
Discover how we make information easier to find - while keeping Search
safe.
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Helping kids and families search more safely
Built-in safeguards, content filters, and supervision controls let everyone be curious safely.
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Helping everyone evaluate information
See how Search delivers high-quality info by design, and discover additional tools that help you assess the reliability of what you find.
