The Ghana Tourism Authority, on behalf of the government of Ghana, has signed a Memorandum of Understanding (MoU) with Afrochella to make Ghana the preferred tourist destination.
Afrochella has been tasked with bringing in 20,000 tourists by the end of 2022, as per the deal.
Dr Ibrahim Mohammed Awal, Minister of Tourism, Arts and Culture, urged Afrochella to produce the projected numbers at the signing ceremony in Accra on Wednesday, May 12.
“Last year, you gave us about 10,000 people who came in for the Afrochella festival, and this year we need not less than 20,000. You have demonstrated it and I know you can do it and we are going to give you all the support you need.”
The group that organizes the Afrochella festival is called Afrochella.
Every year in December, the event is a musical concert festival featuring African musicians.
Although the festival began in 2017, the greatest celebration took place in 2019, when it was listed as one of the Year of Return’s main activities.
The Minister stated that the administration is accelerating measures to increase the number of visitors to the nation.
In the United Kingdom, President Nana Addo Dankwa Akufo-Addo inaugurated “Destination Ghana” and other projects.
“We want by the end of 2024 to have about two million visitors in the country. From 2024, two million every year and then increase by at least 20 per cent per annum.”
“Tourism is not just for fun and relaxation but also a window of opportunity for trade and investment,” he added.
Abdul Karim Abdullah, the CEO of Afrochella, expressed his thanks to the government for believing in them, and stated that the aim set for them is in accordance with his company’s objectives.
“We have a series of events that would not only get tourists to come to Ghana but also invest in the people and communities as well.”
The Ghana Tourist Authority (GTA) and the AFROCHELLA Team have signed a Memorandum of Understanding (MoU) to deepen the previously existing dialogue on marketing Ghana’s tourism potentials.
Under the Minister of Tourism, Arts and Culture’s direction, the MoU also allows the two organizations to collaborate and assist one another in order to bring more visitors to Ghana each year and strive toward making Ghana the world’s favourite destination.
The Tourism Minister, Dr Ibrahim Mohammed Awal, stated that the MoU will allow the GTA and the AFROCHELLA Team to have a deeper discussion and to see tourism as a potential for commerce and investment rather than only for pleasure and relaxation.
He said that the atmosphere in Ghana was safe for local and foreign visitors to do business and invest, and that they should use the occasion to promote Ghana’s attractions, which included forts, castles, beaches, and parks, among others.
AFROCHELLA is a Ghana-based event dedicated to showcasing and elevating exciting and blooming African millennial talent.
The event includes art and fashion exhibits, live painting, the best of African food, and live entertainment, among other things.